Mr. Cardalda will be responsible for managing the group‘s global marketing capabilities based in Cyprus. His tenure will focus on strengthening the company’s brand strategy, product marketing efforts, corporate communications and digital marketing efforts. He will also lead Exness brand and customer acquisition initiatives to strengthen its position in the online industry.
Alfonso brings 11 years of B2C marketing experience to the role of CMO, most recently holding a similar role at PokerStars Casino. He spent 12 years there and was instrumental in directing the operations of the igaming entity until his departure this month.
Prior to PokerStars, Alfonso was head of content and social media at PokerNews, managing the gaming website on a day-to-day basis. He has strong networks with local and international financial institutions, corporate clients and industry peers.
“I am extremely excited to join a market-leading broker like Exness, not only because of their incredible growth trajectory, but also because of their ethical approach to doing business. I look forward to seeing what we we can accomplish together and be part of the development and success of the brand,” said Alfonso.
Exness revealed it posted record monthly revenue of $2.48 trillion in March 2022, with several new highs seen in its trading metrics. The figure surpassed the previous all-time high set the previous month when it crossed the $1.58 trillion mark.
The number of active customers is also exceptional, having crossed the 300,000 mark for the first time in the groups 13-year history.
Exness acquired its regulated UK license, a €730,000 IFPRU company, in 2016 to operate a CFD brokerage business. The broker launched a primarily retail offering, focusing on Forex and Commodity CFDs. In light of an internal business decision to restructure its business and focus on other markets to expand its B2B operations, Exness decided in 2019 to close the retail business in the EU/EEA region, including included in the UK.
At the time, Exness said that one of the reasons for launching its institutional trading arm was recent changes in the regulatory environment. Indeed, the retail FX market in Europe is becoming relatively challenging for many platforms, which is why many brokers are investigating new opportunities in the wholesale liquidity and clearing market.
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