“As we discussed angles for our brand campaign, the idea of a mascot arose early on,” Chief Marketing Officer, Angelo D‘Alessio commented. “In such a serious industry, we’re fans of using humour to stand out – a strategy that‘s working for us so far. In 2020, TMGM rebranded with the tagline ’Trade The World‘. The concept of ’Max the Globe supports the new branding and is an extension of the brand tagline.”
The online video series revolves around the “bromance” style relationship between Tim, and his unlikely companion, ‘Max The Globe’. An unexpected odd pairing – Tim a 38 year old male, and Max, an anthropomorphic globe – the humour is clear. The videos explore the funny moments of their “flat mate” relationship, and the disasters that unfold.
“If you‘ve ever seen ’E.T‘ the movie, then you’ll immediately resonate with ‘Max The Globe’,” explains Head of Sponsorship, Jasmyna Mercer. “Much like the major film that navigates the life of an extra-terrestrial creature on earth, we‘ve explored the idea of a world where it’s ”normal“ for a giant anthropomorphic globe to exist.” Mercer continues, “The series is a lot of fun. Fans may also appreciate the comedic style of the videos, with the interview shots resembling an iconic TV series, The Office.”
Andrea Faleburle, Head Of Global Marketing, adds, “The premise is that Max is so good at trading, everyone expects him to be good at everything else too. The irony becomes clear as soon as you watch the videos: his large round body and size make him clumsy and bumbling in an awkward and endearing way. I can‘t say much else just yet, you’ll have to see it yourself.”
Global audiences could expect to see much more of ‘Max The Globe’ as TMGM‘s campaign unfolds. Essential to optimise the video series’ rollout, the integrated marketing campaign will be across digital, social, and print, starting December 2021. The strategy also includes live event activations at both the AFF Suzuki Cup 2020 Fan Village in Singapore and AO22 Melbourne Park in Australia.
CEO Lee Yu is optimistic to execute the next stage of the companys global expansion strategy, saying “TMGM has been fast growing, especially in the last year, the company is now averaging more than $200 Billion of volume traded per month and our client base has increased steadily. This creative campaign is an important part of our international strategy across multiple markets to engage online traders around the globe.”
What‘s next？ Audiences could expect to see more videos featuring the adventures and misadventures of ’Max The Globe‘ in 2022, as TMGM builds upon the online video series with even more shorts. TMGM will extend this campaign with user generated content – giving clients and social media followers the chance to submit ideas and have a winner’s ‘vision’ come to life in following TMGM videos.
See the Tim & Max video series at TMGM.COM/MAX
For more information, and to learn about the benefits of being a TMGM Client, visit TMGM.COM
ABOUT TMGM
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM
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