Online brokerage platform Axi, previously known as AxiTrader, has inked a multi-year sponsorship deal with English football giant, Manchester City FC.
This came with the rebranding of the Forex and contract for difference (CFD) brokerage to Axi that, according to it, will capture the excitement of the trading market, the brokerage exclusively shared with Finance Magnates.
The partnership with the football club is the brokers first major sports sponsorship deal, and it is optimistic that this will create brand awareness among the lucrative sports fan base.
Commenting on this, Axis chief commercial officer, Louis Cooper said: “As we started looking into relaunching our brand, we felt there were lots of similarities with how the world's leading football clubs are focused around gaining that competitive edge and Manchester City personified that.”
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