Ayden is a financial technology platform listed on AMS.
Ayden has been selected by Amazon Japan to optimize the checkout experience of its customers, the company confirmed yesterday. According to the details shared by Ayden, the fintech firm is now processing payments for Amazon Japan.
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Payment data and checkout experience has played a major role in the adoption of e-commerce in the Japanese market during the last few years. Ayden noted that Amazon Japans recent selection of its payment platform will enable the company to offer efficient payment solutions to its clients shopping from Japan or overseas.
“Japan's digital sector has seen accelerated growth in the past two years. Tapping into Adyen's platform allows Amazon Japan to offer richer customer experiences with our payment optimization tools and data insights,” said Jonathan Epstein, the Country Manager of Japan, Adyen.
In 2021, Ayden received regulatory approval to open a US banking branch. The past 12 months have been instrumental in the companys global expansion. Earlier this year, Ayden enhanced its presence beyond payments and announced new embedded financial products.
Payments
Henri Tsuruta, the Head of Finance at Amazon Japan Consumer Payments, mentioned that the extensive experience of Ayden in the payments sector will play a major role in the improvement of Amazon Japans checkout experience.
“We strive to provide our customers with the best shopping experience, and Adyen's global payments expertise is a great match for Amazon's customer-centric philosophy,” Tsuruta commented.
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