The American Rugby Superleague (SLAR) is the premier rugby tournament played across South America. Established in 2020, it is organised by Sudamérica Rugby, the main governing entity in the region. It is a franchise model similar to Super Rugby, featuring a total of six teams from Argentina, Brazil, Chile, Colombia, Paraguay, and Uruguay.
These countries are of strategic importance to PayRetailers. The leading fintech has dedicated and specialised support teams located in each market, strengthening the brands positioning at a local level. This allows them to offer SLAR flexible solutions in the processing of payments for ticketing and the sale of online merchandise.
PayRetailers begins its first rugby sponsorship following their successful sponsorship of CONMEBOL South America. The company is confident that the key to brand positioning in the region lies in long-term alliances with the most important sporting entities most adored by Latin American fans.
March, a month for competition
SLAR 2022 will consist of two regular stages, where all the teams will play each other twice. The top four sides will qualify for the semi-finals, before two advance through to the final. The first stage will be played in Buenos Aires, in a venue yet to be confirmed, except for three matches that will be played in Chile. The second stage, including the semi-finals and the final, will be played at the Estadio Charrúa in Montevideo.
The tournament kicked off on March 13 with the match between Selknam and Olimpia Lions and the final will be played on May 28. The rest of the teams will be confirmed over the next few weeks.
PayRetailers will have both a physical and digital brand presence throughout the sponsorship in 2022. The company has also reached an agreement with the most important sports channel in the region, ESPN. The competition will be watched by millions of Latin Americans, taking the companys brand to a new level.
SLAR & PayRetailers, a solid infrastructure
The SLAR is the cornerstone of high performance rugby for these countries, as well as a beacon of structural organisation and professionalism for the game.
PayRetailers founder & CEO, Juan Pablo Jutgla, said: “We are pleased to be part of a rugby competition as important for LATAM teams as the SLAR is. At PayRetailers, our focus is to continue supporting sport in the region and reinforcing our solid payments infrastructure in the local markets so we can better service our customers.”
Companies outside the rugby universe are increasingly engaging in marketing activities that help further the development of the sport and support fans to continue following their favourite clubs.
PayRetailers is proud to support this historic partnership by being an Official Sponsor of the American Rugby Superleague 2022. The partnership means the company can help bring the joy of rugby directly into the homes of fans, as well as continue to offer their highly integrated payment solutions for merchants and consumers in Latin America.
About PayRetailers
Established in 2017, PayRetailers is a leading payment service company headquartered in Spain, with regional offices in Malta, Mexico, Argentina, Brazil, Chile, and Colombia.
Its flagship online payment platform is a unified solution integrating over 250 payment methods, including online payment alternatives using local currency, such as cash payments, credit/debit cards, online banking, QR codes, and a wide range of eWallets.
PayRetailers payment platform leverages API technology to connect Latin American consumers with international merchants, offering a seamless payment experience.
From the merchants perspective, the solution has the distinct advantage of eliminating the hurdles associated with integrating multiple acquirers and payment methods, setting up several local entities and managing pay-in and payout processors individually.
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